Avoiding PlagiarismLiterature ReviewsAnnotated Bibliographies
This is the "Quick
Start" page of the "Marketing" guide.
Alternate Page for Screenreader Users
Skip to Page Navigation
Skip to Page Content

Marketing   Tags: advertising, marketing, mktg  

Library resources and helpful information for your research on marketing.
Last Updated: Apr 1, 2015 URL: http://libguides.uhcl.edu/MKTG Print Guide RSS UpdatesEmail AlertsShareThis

Quick Start Print Page


Start your research here. Problems? That's why you have librarians.  Call us or use IM. Drop in or make an appointment for one-on-one consultation. 

Basic Search Tips for Most Catalogs and Databases

Find more (broaden your results) with OR and wildcards:
cat or cats or feline*   [finds cat, cats, feline, or felines]

Find less (narrow your results) with AND:
dogs and obedience training   [finds both terms]

Find less with NOT:
toys not poodles   [excludes records that include poodles]

Find less by selecting limiters (peer-reviewed, date, etc.).

Best Databases for Peer-Reviewed Articles on Marketing


1) Click on "Scholarly (Peer-Reviewed) Journals" on the "Advanced Search" screen. 

2) When results are returned, use the "Article Linker" icon to find full-text from all of the library's subscribed content. (If you limit your search to "Full-Text Only," you will miss out on this.) 

3) Just because we don't have the latest issues of the journal, it doesn't mean we don't have access to older issues. Keep scrolling through your results, and check out the records on screen 2 and beyond. There are many more full-text articles that are one or two years old. 

  • Business Insights: Global  Icon
    Primarily full text case studies, statistical data, news articles, journal articles, and topical reference materials organized by company, industry, and country
  • Business Source Complete  Icon  Icon  Icon
    (1886- ) Selected full text for journals, industry reports, country reports, MarketLine company profiles, and more

Best Databases for Company Information

Best Databases for Business Ratios

Subject Librarian

Profile Image
Neeta Jambhekar
Contact Info
Please email me if I can help you! For immediate assistance, see ASK A LIBRARIAN options.
Send Email

Chat with a Librarian


Can't Connect?

If you can't access a library resource, call 281-283-3910, use Ask a Librarian, or see our Database Access guide.

Accessibility divider Best Viewed divider Clery Act divider Compact with Texans divider Emergency Information divider Maps & Directions divider Privacy
UH System divider Public Information divider Fraud Reporting divider MySafeCampus pargo1.uhcl.edu
281-283-3910   library@uhcl.edu    UHCL Neumann Library   UHCL Pearland Campus Library

Loading  Loading...